Interactive Billboard?

I saw this online and had to make comment.

There's something to be said about using media in new ways to deliver a social message. We live in a time where it's possible to blur the lines between reality and fantasy. This is most often used in popcorn blockbusters to bring the fantastical to life, but the flip-side is rarely explored.

But enough pre-amble, just watch the thing.



To me, the most interesting thing is the conversation surrounding projects like this. What else could concepts like this take the shape of? Is this the shape of the future, or at least a sign of it?

I encourage you to reply.

Until next time, I'm the Trenchcoat Anti-Critic.